Color plays a important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

As a powerful form of communication, color is irreplaceable. Red means “stop” and green means “go.” Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

Color is all around us, if only we open our eyes we will see exactly how much. A cloudless vivid blue sky. The rich greens in a rain forest. The deep purples, oranges and reds of the flowers we walk by every day.

But color isn’t just found in nature. Something we have seen a lot of in our nomadic travels are buildings bursting to life with color! From a brightly painted door to a whole city painted in color, we have seen beautiful color in many countries.

The Psychological Effects of Color

Why is color such a powerful force in our lives? … These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green.

“Life is like a rainbow. You need both rain and sun to make its colors appear”